Test Group

Session Description and Additional Details

Credits: 2 Duration: 1.5 hour group session Type: Virtual group session Deliverables: Artists will receive an Advertising 101 summary document following the session Session Details: Digital marketing enables artists to use online platforms and technologies to attract and engage fans, fostering deeper long-term connections. For developing artists, having a digital marketing strategy is essential—and it’s often more cost-effective than traditional marketing channels. In this session, we’ll cover digital marketing strategies, focusing on content creation and key paid advertising campaigns that boost awareness, grow your audience, and drive streams or views. The consultant will guide you through the essential marketing and advertising tools to activate across social media platforms and DSPs, as well as recommend tools to enhance your content creation. You'll learn how to effectively use digital marketing and advertising to expand your audience and keep them engaged. Additionally, there will be a "Digital Advertising 101" segment in the session, providing an introduction to key advertising terms, types, and self-serve platforms to help you launch your own paid campaigns. We’ll also discuss how to broadly measure digital marketing success and returns, although this session is not an analytics deep dive.